Positioning

How VEMLogic Compares

VEMLogic sits between free online calculators and traditional certified appraisals. Here is exactly where it fits — and where it does not.

VEMLogic vs. Traditional Appraisals

Certified appraisers produce the gold-standard document for litigation, tax reporting, and estate work. VEMLogic is built for a different use case — fast, defensible valuations for pre-sale planning, SBA lending, and strategic decisions.

VEMLogic

Calculation of Value

Alternative

Certified Business Appraisal

Price

$399 – $1,499

$5,000 – $25,000+

Turnaround

Same-day to 72 hours

4 – 6 weeks

Methodology

Three-approach (income, market, asset) with reconciliation

Review

Dual-AI consensus + credentialed human oversight

Single appraiser, manual

Standard

Methodology consistent with AICPA SSVS No. 1 Calculation of Value

USPAP-compliant certified appraisal

Best for

Pre-sale planning, SBA lending, acquisition screening, partner buyouts, strategy

Litigation, tax reporting, estate and gift, divorce, ESOP

Important: VEMLogic is not a replacement for litigation-grade, tax-reporting, or USPAP-required appraisals. It is the right tool for pre-sale planning, acquisition screening, SBA lending, partner buyouts, strategic planning, and preliminary valuation before engaging a certified appraiser.

VEMLogic vs. Online Calculators

Free calculators multiply one number by another number and produce a result. VEMLogic runs the actual methodology — three approaches, documented discount rates, comparable transactions, and a reconciled conclusion.

VEMLogic

VEMLogic Report

Alternative

Free Web Calculator

Methodology

Three-approach with reconciliation and weighting

Single revenue or SDE multiple

Financial analysis

Recasting worksheet, normalized three-year financials

None

Risk adjustment

Kroll size premium, Damodaran industry beta, company-specific risk

Not applied

Data sources

DealStats, Kroll, Damodaran, Pepperdine, BizBuySell

Industry-average multiple from an unspecified source

Output

25 – 45 page professional PDF report with documented assumptions

A number on a web page

Defensibility

Usable with lenders, buyers, and advisors

Not accepted by lenders or sophisticated buyers

VEMLogic vs. Broker Opinion of Value

A broker opinion of value is free, but the broker has a commercial interest in winning the listing. VEMLogic has no brokerage, no advisory agenda, and no financial stake in the transaction.

VEMLogic

VEMLogic Report

Alternative

Broker Opinion of Value (BOV)

Independence

No brokerage, no advisory agenda, no commercial conflict

Broker has an economic interest in the listing

Methodology

Three-approach with explicit reconciliation

Usually a single comparable-transaction method

Documentation

Full report with cited data sources and reasoning

One to three pages, summary format

Cost

$399 – $1,499

Free (subsidized by listing commission)

Best for

Owners who need an independent, documented valuation

Owners actively engaging the broker for a listing

Ready to see the difference?

Professional methodology, days instead of weeks, at a fraction of the cost.

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